THE COLLABORATED TRADE SHOWS AND COMMUNITY ENTREPRENEURS: HOW THEY BENEFIT SMALL MEDIUM-SIZED ENTERPRISES

Fitriani, Somariah (2021) THE COLLABORATED TRADE SHOWS AND COMMUNITY ENTREPRENEURS: HOW THEY BENEFIT SMALL MEDIUM-SIZED ENTERPRISES. JURNAL MANAJEMEN DAN KEWIRAUSAHAAN, 23 (1). pp. 84-93. ISSN 2338-8234

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Abstract

The study aimed at exploring the characteristics and benefits of collaborated trade shows and enter-preneur community for the development of SMEs. This qualitative approach research employed a case study design, as the group of SMEs in South Tangerang became the study unit. Data from observation, in-depth interviews, and documents were collected to obtain reliable results. The study had reported that participating in trade shows bring an economic impact which the sales turnover ranged from 20–80 percent and cost saving. In terms of the involvement of the enterpreneur community, entrepreneurs obtained educational, economic and social, and psychological impacts as well.
Keywords: Entrepreneurship, small and medium-sized enterprises, sales turnover, collaborated trade shows, community entrepreneur

Item Type:	Article
Subjects:	C Auxiliary Sciences of History > C Auxiliary sciences of history (General)
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen S1
Depositing User:	Somariah Fitriani
Date Deposited:	29 Mar 2021 00:18
Last Modified:	06 May 2021 05:42
URI:	http://repository.uhamka.ac.id/id/eprint/8027

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