THE EFFECT OF GENERATION X AND GENERATION Y BEHAVIOR ON EMPLOYEE LOYALTY THROUGH JOB SATISFACTION

Sunarta, Sunarta dan Zainuri, Zainuri (2019) THE EFFECT OF GENERATION X AND GENERATION Y BEHAVIOR ON EMPLOYEE LOYALTY THROUGH JOB SATISFACTION. AGREGAT:Jurnal Ekonomi dan Bisnis, 3 (1). ISSN 2549-5658 e-ISSN: 2549-7243

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Abstract

This study aims to determine the effect of Generation X and Generation Y behavior on employee
loyalty through job satisfaction. The method utilized survey method using quantitative approach
with 78 respondents from Generation X and 55 respondents from Generation Y. Chi Square method
was used to test the hypothesis of this research. The results of this study have found that there
are differences in behavior between Generation X and Generation Y employees in assessing job
satisfaction and employee loyalty. The differences in the behavior of Generation X and Generation Y
in assessing job satisfaction and loyalty should be put into a serious concern so that the company’s
regeneration process can proceed without hindrance for the continuation of a sustainable company
life..

Abstrak
Penelitian ini bertujuan untuk mengetahui pengaruh perilaku generasi X maupun generasi Y terhadap
loyalitas karyawan melalui kepuasan kerja. Metode yang digunakan adalah metode survey dengan
pendekatan kuantitatif dengan komposisi 78 dari generasi X dan 55 dari generasi Y. Pengujian hipotesa
menggunakan metoda Chi Square atau Chi Kuadrat. Hasil penelitian ini bahwa terdapat perbedaan
perilaku antara karyawan generasi X dan generasi Y dalam menilai kepuasan kerja maupun loyalitas
karyawan. Perbedaan perilaku generasi X dan generasi Y dalam menilai kepuasan kerja maupun
loyalitas harus menjadi perhatian yang serius agar proses regenerasi perusahaan bisa berjalan tanpa
halangan untuk kelanjutan kehidupan perusahaan yang berkesinambungan.

Item Type:	Article
Uncontrolled Keywords:	Indonesia, Ordered Probit, Lembaga Pemeringkat, Peringkat Kredit Negara, Generation X, Generation Y, Job satisfaction, Employee Loyalty
Depositing User:	ST Bahar Sobari
Date Deposited:	16 Jul 2019 03:25
Last Modified:	16 Jul 2019 03:25
URI:	http://repository.uhamka.ac.id/id/eprint/724

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