DEVELOPING DIGITAL MARKETING AND SERVICE EXCELLENT TO MICRO SMALL AND MEDIUM ENTERPRISES PERFORMANCE

Nurhayadi, Yadi DEVELOPING DIGITAL MARKETING AND SERVICE EXCELLENT TO MICRO SMALL AND MEDIUM ENTERPRISES PERFORMANCE. AGREGAT. (Unpublished)

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Abstract

Research Objectives are: (1) for knowing the influence of digital marketing to micro small and medium enterprises performance, and (2) for knowing the influence of service excellent to micro small and medium enterprises performance. Research method in this experiment is quantitative analysis pre-experimental design with one group pretest and posttest design. The research results are: (1) for the pretest that there are no significant influences of digital marketing and service excellent to micro small and medium enterprises performance; (2) for the posttest that there are positive significant influences of digital marketing and service excellent to micro small and medium enterprises performance.

Item Type:	Article
Subjects:	H Social Sciences > HB Economic Theory
Depositing User:	Yadi Nurhayadi
Date Deposited:	11 Feb 2025 14:45
Last Modified:	11 Feb 2025 14:45
URI:	http://repository.uhamka.ac.id/id/eprint/43251

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