Asmarani, Adylia dan Eryandra, Alvin dan Archianti, Puti (2024) Consumptive Behavior in Youth Pay Later Users in Terms of Self-Esteem. In: Proceedings of the 6th International Seminar on Psychology, ISPsy 2023, 18-19 July 2023, Purwokerto, Central Java, Indonesia.
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Abstract
The convenience experienced by youth in accessing online services has an impact on their shopping behaviour.This consumptive behaviour can be influenced by several things, one of which is self-esteem. Some previous studies have shown inconsistent results in explaining the effect of self-esteem on consumptive behaviour. This study aims to determine the influence of self-esteem on consumptive behaviour in adolescent pay-later users. The method used in this study is a quantitative method with 150 respondents, 100 female and 50 male, aged 18- 21 years old male and female who live in Jakarta. The data collection technique used was purposive sampling using the self-esteem scale from Rosenberg, which has been adopted by Maroqi to measure self-esteem and the consumptive behaviour scale. The data analysis technique used is a simple regression test. The results obtained in this study are the B coefficient value of 0.022 with a probability value of 0.023, which indicates that there is a positive influence between self-esteem and consumptive behaviour.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | B Philosophy. Psychology. Religion |
| Divisions: | Fakultas Psikologi |
| Depositing User: | Alvin Eryandra |
| Date Deposited: | 14 May 2024 02:42 |
| Last Modified: | 14 May 2024 02:42 |
| URI: | http://repository.uhamka.ac.id/id/eprint/34331 |
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