Rifma Ghulam Dzaljad, Rifma (2024) INFLUENCER CULTURE DAN PEMBENTUKAN MASYARAKAT KONSUMSI DI INSTAGRAM @RACHELVENNYA. Jurnal SOSFILKOM, 17 (2). pp. 73-80. ISSN 2686-0368
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Abstract
Instagram is a popular social media and is used by various groups of people. However, the use of Instagram is not only a place to upload photos and videos, but also a place for influencers to compete to promote their lifestyle and business products. This can encourage the formation of a pattern of consumption society. In this study, researchers used content analysis method with a qualitative approach. The results of the study show that content uploaded on Instagram @rachelvennya is able to provide stimulation or encouragement to followers, this phenomenon can be seen from the comments on uploads on the @rachelvennya account which express a desire to have the same lifestyle as what is displayed by it. This attitude led to the appearance of an unrealistic perspective on Rachel Vennya's lifestyle. So, it can be concluded that an influencer from the point of view of the consumption community is someone who becomes a role model in making choices, so that every message conveyed can be trusted. The purpose of this research is to see influencer culture in shaping the consumption society on Instagram @rachelvennya.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences |
| Divisions: | Fakultas Ilmu Sosial & Politik > Ilmu Komunikasi |
| Depositing User: | Rifma Ghulam Dzaljad |
| Date Deposited: | 05 Feb 2024 03:03 |
| Last Modified: | 05 Feb 2024 03:03 |
| URI: | http://repository.uhamka.ac.id/id/eprint/32300 |
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