Praptiningsih, Novi Andayani Strategi Komunikasi dan Publikasi Objek Pariwisata di Jambi. The 1st UICIHSS UHAMKA International Conference on Islamic Humanities and Social Sciences. ISSN ISBN 978-602-1078-56-3
Preview |
Text
2017 Genap_International Prosiding UICIHSS_Strategi Komunikasi Pariwisata Jambi.pdf Download (278kB) | Preview |
Abstract
Jambi is a province located in the middle of Sumatra. It has a tropical climate with average
temperatures ranging between 22.1° - 32.6° Celsius. Jambi has a huge natural potential for
tourism in Indonesia. There are more than 60 natural and cultural attractions, but the
objects of tourism in Jambi are currently very poor. Many tourist attractions are not
maintained and can even be said to be unfit to serve as a tourist attraction because of the
lack of infrastructure and facilities. In addition, Jambi people have not yet recognize the
potential of tourism attractions in the province. This study aimed to (1) determine the
communication strategy of the Department of Culture and Tourism of Jambi, (2) determine
the constraints or obstacles encountered in implementing the communication strategy, (3)
find a solution that can be done to overcome obstacles or barriers in implementing the
communication strategy. The method used was qualitative adopting the model of Miles &
Huberman. The results of this study show that strategies, barriers, and solutions conducted
by the Department of Culture and Tourism of Jambi province to publicize the objects of
tourism had not reached optimum result. Inadequate infrastructure facilities,
accommodation and transportation were not supportive. Access to all the attractions was
still unadequate because there were still many damaged roads. The bureaucratic process
was onother issue in which it was very difficult to deal with the regulations.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > HT Communities. Classes. Races |
| Divisions: | Fakultas Ilmu Sosial & Politik > Ilmu Komunikasi |
| Depositing User: | Novi Andayani Praptiningsih |
| Date Deposited: | 31 Jan 2024 08:31 |
| Last Modified: | 31 Jan 2024 08:31 |
| URI: | http://repository.uhamka.ac.id/id/eprint/31226 |
Actions (login required)
 |
View Item |
Altmetric
Altmetric