Social Media And Women’s Motivation To Donate

Widya, Anggoro dan Dewi, Pudji Rahayu (2022) Social Media And Women’s Motivation To Donate. ICBAE. ISSN 2593-7650

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Abstract

Motivates to donate usually occur because of factors influencing directly or indirectly. This study
seeks to determine the degree of empathy, donation campaigns, and social media in influencing women's
motivation to donate. Respondents in this study were 124 female respondents by using purposive sampling
method in sample taking technique. For data processing and analysis, the data quality test, the classic
assumption test, multiple linear analysis, and the hypothesis test are used. According to multiple linear
regression, empathy level variable (X1) has t value 0.308 with significance level 0.759 and concluded that
empathy level variable is not significantly influence women’s motivation to donate, inversely to donation
campaign variable (X2) with t value 2.321 and significance level 0.022 or social media variable (X3) with t
value 2.255 and significance level 0.026 partially have significant influence to women’s motivation to donate

Item Type:	Article
Subjects:	H Social Sciences > HN Social history and conditions. Social problems. Social reform
Depositing User:	Dewi Pudji Rahayu
Date Deposited:	08 Apr 2023 10:14
Last Modified:	08 Apr 2023 10:14
URI:	http://repository.uhamka.ac.id/id/eprint/23080

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