Novi Andayani Praptiningsih, NAP Book chapter Memahami Pandemi Covid-19 dari Berbagai Sudut Pandang Ilmu Sosial. (2020). “Adaptasi Digital Masyarakat di Era Wabah Pandemi Covid-19 Menuju New Normal Melalui Electronic Word of Mouth (e-WoM)”. Jakarta : Al-Wasat Publishing House. ISBN : 978-602-7626-46-1. Jumlah halaman 318. In: Memahami Pandemi Covid-19 dari Berbagai Sudut Pandang Ilmu Sosial. Al-Wasat, Tangerang Selatan. ISBN 978-602-7626-46-1
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Abstract
In this digitalization era the role of e-WoM is very useful especially during the conditions of the Covid-19
pandemic outbreak. Electronic Word of Mouth (e-WOM) is a form of marketing communication that contains
positive or negative statements made by potential customers, customers or ex-customers about a product or
company Large-Scale Social Limitation Policy (PSBB) in a number of regions in Indonesia in order to cut off
transmission corona virus is driving skyrocketing use and demand for online transaction services because when
the Covid-19 pandemic emerged, almost all human activity was restricted. The policy plan for the
implementation of new normal in Indonesia due to economic reasons is slowing, there are still many concerns of
some Indonesian people because many are lacking discipline by not heeding health protocols, such as keeping a
distance, not crowding, using masks, and washing hands / handsanitizer. Always think positively and adhere to
the health protocol of the pandemic period as a solution to community members not easily infected by the covid
pandemic 19 epidemic that has not yet gone and become extinct from Indonesia and the world. Even though the
activities that have to run are not normal, we can still take lessons from the events behind this pandemic. The
main key to success in facing this pandemic is to always be optimistic and think-behave-behave positively
| Item Type: | Book Section |
|---|---|
| Subjects: | Z Bibliography. Library Science. Information Resources > Z004 Books. Writing. Paleography |
| Divisions: | Fakultas Ilmu Sosial & Politik > Ilmu Komunikasi |
| Depositing User: | Novi Andayani Praptiningsih |
| Date Deposited: | 02 Apr 2023 11:44 |
| Last Modified: | 02 Apr 2023 11:44 |
| URI: | http://repository.uhamka.ac.id/id/eprint/22229 |
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