Differences of Visual Attention to Memes: An Eye Tracking Study

Suswandari, Suswandari (2020) Differences of Visual Attention to Memes: An Eye Tracking Study. Advances in Social Science, Education and Humanities Research, 547.

[thumbnail of PROCEDING MEME.pdf]

Download (617kB) | Preview


Nowadays, memes are used as funny yet effective approach to send the messages for people. The growth of internet
and digital media in recent years make memes easier to spread around the world. There are many studies about the perception to
memes among different ages. However, it is still unclear the visual attention of people to memes. To solve the problem, human
eye tracker could be used as objective and bias free technology. In this study, millennials and non-millennials participants were
shown many memes image in random order. Participant's eye movements were recorded using human eye tracker to measure
visual attention. Following eye tracking, participants completed a modified questionnaire to measure the perceptions of memes.

Item Type: Article
Subjects: L Education
L Education > L Education (General)
Depositing User: ST Bahar Sobari
Date Deposited: 02 Feb 2022 09:55
Last Modified: 02 Feb 2022 09:57
URI: http://repository.uhamka.ac.id/id/eprint/12749

Actions (login required)

View Item View Item