Canvas Model Business as an Innovation of Teaching Factory Learning

Wahjusaputri, Sintha dan Fitriani, Somariah dan Syarif, Suryadi (2019) Canvas Model Business as an Innovation of Teaching Factory Learning. Dinamika Pendidikan, 14 (2). pp. 142-154.

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This research was an attempt to design and enhance the Canvas Model Business of
nine blocks in one canvas within teaching factory based learning innovation at the
Fashion Department of 27 Public Vocational High School, Jakarta. The research
method used qualitative and quantitative methods. The qualitative method, data
collection was conducted within a SWOT analysis. This research was conducted in
27 Public Vocational High School, Jakarta, with the respondents were 82 students.
The quantitative method with in the matrices of Internal Factor Evaluation (IFE)
and External Factor Evaluation (EFE). The result of this research that implementation of the Canvas Model Business: (1) Customer Relationships in strategy 1 was
valued of 0.34, was “Increasing product marketing through print and electronic
media”; (2) Key Partnership in strategy 2 was valued of 0.31, for “Offering products
and having cooperation with several textile producers in Jakarta and outside Jakarta
“; (3) Value Propositions in strategy 3 was valued of 0.31, namely “Assuring and
improving product quality and adding variant to fashion”; (4) Customer Segment
in the strategy 4 was valued of 0.29, entitled “The Development of Out-of-School
Fashion Sales”; and (5) Channel on strategy 5 which was valued of 0.27, “Utilizing
occasional fashion events to meet market demand”.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: ST Bahar Sobari
Date Deposited: 20 Jan 2020 02:44
Last Modified: 20 Jan 2020 02:44

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