Solution, Access, Value and Education for Customer Centric Strategy at Ibnu Sina Hospital in Aceh, Indonesia

Rahayu, Sri (2020) Solution, Access, Value and Education for Customer Centric Strategy at Ibnu Sina Hospital in Aceh, Indonesia. Advances in Health Sciences Research, volume 30 International Conference of Health Development. Covid-19 and the Role of Healthcare Workers in the Industrial Era (ICHD 2020), 30 (01). pp. 460-472. ISSN 2468-5739

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Ibnu Sina Aceh Hospital organizes sharia health services by following Syariah principles to restore the patient's physical, mental, and spiritual health, based on the requests and needs of patients as service users. Sharia health services are introduced to health service users with a marketing mix model, which is Solution, Access, Value, and Education (SAVE) approach. This study aims to determine the relationship between SAVE and customer-centric strategy formulation using a quantitative analytic and cross-sectional study design. We distributed the questionnaire randomly and collect data from 121 patients who had received health services. Descriptive statistical analysis was used to determine the correlation and the importance of patients' service needs in developing a customer-centric strategy. We found a correlation between the Sharia Solution, Access, Value, and Education variables and Customer-Centric Strategy with sig count = 0,000 and correlation coefficient = 0.715. Thus, we suggest that hospital management and health workers to plan strategies and provide Sharia health services, which centered on patient needs, and should remain committed and consistent in the service process.
Keywords: Solution, Access, Value, Education, customer centric strategy

Item Type: Article
Subjects: C Auxiliary Sciences of History > CB History of civilization
Divisions: Fakultas Ilmu Kesehatan
Depositing User: Sri Rahayu
Date Deposited: 09 Apr 2021 04:43
Last Modified: 09 Apr 2021 04:43

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