Budiandru, Budiandru (2023) BAGAIMANA MINAT MAHASISWA TERHADAP PEMBELIAN PRODUK DI MEDIA SOSIAL. JCI : JURNAL CAKRAWALA ILMIAH, 2 (6). pp. 2449-2460. ISSN 2808-1668
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Abstract
This research was conducted by students, this
study aims to determine the effect of social media on
consumer buying interest. This research was conducted using
quantitative data, data collection in this study used a
questionnaire containing 10 questions and was distributed to
41 respondents who had made a purchase at any online shop
at least once. The results of the study show that there is a
very strong and significant correlation between social media
and consumer buying interest in college students. 97.6%.
Respondents agree that online applications are very helpful
in purchasing products. The reason is because it makes it
easier for them to find goods without having to leave the
house, just by using their cellphone and the online
application, they can search for goods and buy them.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > HC Economic History and Conditions |
| Depositing User: | Dr Budiandru Budiandru |
| Date Deposited: | 13 Apr 2023 09:17 |
| Last Modified: | 13 Apr 2023 09:17 |
| URI: | http://repository.uhamka.ac.id/id/eprint/24374 |
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