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<http://repository.uhamka.ac.id/id/eprint/948> <http://purl.org/ontology/bibo/abstract> "Penelitian bertujuan untuk mengakji pengaruh Corporate Brand Equity (CBE) dan\r\nkualitas pelayanan terhadap loyalitas pelanggan. Penelitian menggunakan metode survei,\r\ndengan teknik analisis jalur. Populasi sebanyak 132 orang, sampel berjumlah 100 orang. Data\r\ndihimpun melalui kuesioner. Hasil penelitian menunjukkan bahwa: (1) terdapat pengaruh\r\npositif dan langsung yang sangat signifikan Corporate Brand Equity (CBE) terhadap loyalitas\r\npelanggan. (2) terdapat pengaruh positif dan langsung yang sangat signifikan kualitas\r\npelayanan terhadap loyalitas pelanggan. (3) terdapat pengaruh positif dan langsung yang\r\nsignifikan Corporate Brand Equity (CBE) terhadap kualitas pelayanan. Sebagai implikasi,\r\ndengan perbaikan Corporate Brand Equity (CBE) yang lebih menjual di mata pelanggan dan\r\nkualitas pelayanan dapat meningkatkan loyalitas pelanggan."^^<http://www.w3.org/2001/XMLSchema#string> .
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