eprintid: 9297
rev_number: 6
eprint_status: archive
userid: 1589
dir: disk0/00/00/92/97
datestamp: 2021-08-22 14:31:14
lastmod: 2021-08-22 14:31:14
status_changed: 2021-08-22 14:31:14
type: article
metadata_visibility: show
creators_name: Zulpahmi, Zulpahmi
creators_name: Sumardi, Sumardi
creators_name: Yasinta, Rahmah
creators_id: zulpahmi@uhamka.ac.id
creators_id: sumardi@uhamka.ac.id
creators_orcid: 0000-0002-9233-1557
title: Buying Interest, Attitude, and Maqasid Sharia
ispublished: pub
subjects: HB
divisions: Akuntansi
abstract: This study aimed to analyze the buying interest factors of Samyang products by using attitude as an intervention factor based on maqasid sharia. Data were collected
using questionnaires. The type of this study was quantitative using a purposive sampling technique. The applied data analyses were validity, reliability, classic assumption, and statistical tests using path analysis. The results indicated that product knowledge and
price had a positive and significant effect on attitude. Meanwhile, halal certification and halal awareness do not affect attitude. Furthermore, the price and attitude had a positive and significant effect on buying interest. Meanwhile, product knowledge, halal certification, and halal awareness do not affect buying interest. Attitude can mediate product knowledge and prices towards the buying interest of Samyang products.
Besides, the results of the hypothesis using the F-test showed that the product knowledge, halal certification, halal awareness, price, and attitude simultaneously had a
positive effect on buying interest.
date: 2021
date_type: completed
publisher: Society of Business and management
official_url: https://cibg.org.au/article_10286.html
id_number: 10.47750/cibg.2021.27.02.383
full_text_status: public
publication: Journal of Contemporary Issues in Business and Government
volume: 27
number: 2
pagerange: 3711-3721
refereed: FALSE
issn: 1323-6903
related_url_url: https://cibg.org.au/
related_url_type: pub
citation:   Zulpahmi, Zulpahmi dan Sumardi, Sumardi dan Yasinta, Rahmah  (2021) Buying Interest, Attitude, and Maqasid Sharia.  Journal of Contemporary Issues in Business and Government, 27 (2).  pp. 3711-3721.  ISSN 1323-6903     
document_url: http://repository.uhamka.ac.id/id/eprint/9297/1/CIBG_Volume%2027_Issue%202_Pages%203711-3721.pdf