%0 Journal Article
%A Wahjusaputri, Sintha
%A Fitriani, Somariah
%A Syarif, Suryadi
%D 2019
%F repository:850
%J Dinamika Pendidikan
%N 2
%P 142-154
%T Canvas Model Business as an Innovation of Teaching Factory Learning
%U http://repository.uhamka.ac.id/id/eprint/850/
%V 14
%X This research was an attempt to design and enhance the Canvas Model Business of  nine blocks in one canvas within teaching factory based learning innovation at the  Fashion Department of 27 Public Vocational High School, Jakarta. The research  method used qualitative and quantitative methods. The qualitative method, data  collection was conducted within a SWOT analysis. This research was conducted in  27 Public Vocational High School, Jakarta, with the respondents were 82 students.  The quantitative method with in the matrices of Internal Factor Evaluation (IFE)  and External Factor Evaluation (EFE). The result of this research that implementation of the Canvas Model Business: (1) Customer Relationships in strategy 1 was  valued of 0.34, was “Increasing product marketing through print and electronic  media”; (2) Key Partnership in strategy 2 was valued of 0.31, for “Offering products  and having cooperation with several textile producers in Jakarta and outside Jakarta  “; (3) Value Propositions in strategy 3 was valued of 0.31, namely “Assuring and  improving product quality and adding variant to fashion”; (4) Customer Segment  in the strategy 4 was valued of 0.29, entitled “The Development of Out-of-School  Fashion Sales”; and (5) Channel on strategy 5 which was valued of 0.27, “Utilizing  occasional fashion events to meet market demand”.