%J Advances in Health Sciences Research, volume 30 International Conference of Health Development. Covid-19 and the Role of Healthcare Workers in the Industrial Era (ICHD 2020)
%D 2020
%I Published by Atlantis Press B.V.
%V 30
%T Solution, Access, Value and Education for
Customer Centric Strategy at Ibnu Sina
Hospital in Aceh, Indonesia
%A Sri Rahayu
%X ABSTRACT
Ibnu Sina Aceh Hospital organizes sharia health services by following Syariah principles to restore the patient's physical, mental, and spiritual health, based on the requests and needs of patients as service users. Sharia health services are introduced to health service users with a marketing mix model, which is Solution, Access, Value, and Education (SAVE) approach. This study aims to determine the relationship between SAVE and customer-centric strategy formulation using a quantitative analytic and cross-sectional study design. We distributed the questionnaire randomly and collect data from 121 patients who had received health services. Descriptive statistical analysis was used to determine the correlation and the importance of patients' service needs in developing a customer-centric strategy. We found a correlation between the Sharia Solution, Access, Value, and Education variables and Customer-Centric Strategy with sig count = 0,000 and correlation coefficient = 0.715. Thus, we suggest that hospital management and health workers to plan strategies and provide Sharia health services, which centered on patient needs, and should remain committed and consistent in the service process.
Keywords: Solution, Access, Value, Education, customer centric strategy
%N 01
%L repository8326
%P 460-472