@article{repository8027,
          volume = {23},
            year = {2021},
           month = {March},
           title = {THE COLLABORATED TRADE SHOWS AND COMMUNITY ENTREPRENEURS: HOW THEY BENEFIT SMALL MEDIUM-SIZED ENTERPRISES},
          number = {1},
           pages = {84--93},
         journal = {JURNAL MANAJEMEN DAN KEWIRAUSAHAAN},
       publisher = {Petra Christian University},
        abstract = {The study aimed at exploring the characteristics and benefits of collaborated trade shows and enter-preneur community for the development of SMEs. This qualitative approach research employed a case study design, as the group of SMEs in South Tangerang became the study unit. Data from observation, in-depth interviews, and documents were collected to obtain reliable results. The study had reported that participating in trade shows bring an economic impact which the sales turnover ranged from 20-80 percent and cost saving. In terms of the involvement of the enterpreneur community, entrepreneurs obtained educational, economic and social, and psychological impacts as well.
Keywords: Entrepreneurship, small and medium-sized enterprises, sales turnover, collaborated trade shows, community entrepreneur},
             url = {https://jurnalmanajemen.petra.ac.id/index.php/man/index},
          author = {Fitriani, Somariah},
            issn = {2338-8234}
}