eprintid: 635
rev_number: 7
eprint_status: archive
userid: 5
dir: disk0/00/00/06/35
datestamp: 2019-02-09 08:30:11
lastmod: 2019-02-09 08:30:11
status_changed: 2019-02-09 08:30:11
type: article
metadata_visibility: show
creators_name: Connie Chairunnisa, Connie
creators_id: zusconnie@uhamka.ac.id
corp_creators: University Muhammadiyah  Prof. DR. HAMKA, Faculty of Economy and Bisiness
title: The Effect of Brand Image And Quality Of Educational
Services On Customer Satisfaction
ispublished: pub
subjects: HB
subjects: HC
abstract: This study aims to provide information on the influence of brand image, the
quality of education services on consumer satisfaction. This research uses survey method
with path analysis technique, with a sample of 244 respondents. The results of the study
prove that (1) there is a positive and significant influence between brand image on
customer satisfaction, by 66.7% (2) there is a positive and significant influence between
the quality of education services on customer satisfaction by 71.4% (3) there positive and
significant influence between brand image and education service quality on customer
satisfaction by 78.1%. In order to encourage the level of customer satisfaction, the Faculty
needs to pay attention to the expectations and complaints of its customers, and continue to
improve the quality of education services.
date: 2018-10
publisher: Fakultas Ekonomi, Universitas Tarumanegara
full_text_status: public
publication: Jurnal Manajemen
volume: 22
number: 3
pagerange: 4-19
refereed: TRUE
issn: 1410-3583
citation:   Connie Chairunnisa, Connie  (2018) The Effect of Brand Image And Quality Of Educational Services On Customer Satisfaction.  Jurnal Manajemen, 22 (3).  pp. 4-19.  ISSN 1410-3583     
document_url: http://repository.uhamka.ac.id/id/eprint/635/1/JURNAL%20UNTAR%202018%20%28To%20Repository%20Uhamka%29-compressed.pdf