@article{repository598,
            year = {2017},
          volume = {1},
             doi = {https://doi.org/10.30874/comdev.2017.39},
         journal = {Proceeding of Community Development},
           title = {Kewirausahaan (Entreprenuership) Berbasis Manajemen Strategik bagi
Wirausaha Baru di Kecamatan Kebayoran Lama Utara, Jakarta Selatan},
           pages = {333--342},
          number = {1},
             url = {http://prosiding.relawanjurnal.id/index.php/comdev},
          author = {Wahjusaputri, Sintha and Siregar, Ahmad Faisal},
            issn = {2615-2924},
        abstract = {Entrepreneurship (entrepreneurship) is a process of applying creativity and innovation in solving problems and
finding opportunities to improve life (business and work). Community service activities are focused on small
and medium enterprises (SMEs) built by PKK through UP2K in Kebayoran Lama Utara sub-district, in the form
of food culinary, clothing, transportation and new business (start-up company). Business people as many as 30
people from various businesses. Methods used: (1) Survey; (2) Focus Group Discussion (FGD); (3) Briefing
(Community Organization); (4) Community Development; (5) Learning Methods; and (6) Advocacy. The
findings obtained are: (1) nine out of 10 organizations failed to realize SMEs due to no rest; (2) there are 5\% of
participants who understand the strategic plan; (3) 60\% of organizations do not have realization budgets. The
objectives of entrepreneurship based on strategic management are: (1) achievement of family economic effort
improvement through group / individual business, so as to increase income and family welfare; (2) enhancing
the capabilities and qualities of new entrepreneurs; (3) increasing knowledge, skills and skills for new
entrepreneurs; (4) fostering groups of community or pre-cooperative economic enterprises in order to improve
the family and community economy. Strategic management-based entrepreneurship is expected to promote
effective and efficient SMEs for new entrepreneurs

Abstrak
Kewirausahaan (entrepreneurship) merupakan suatu proses penerapan kreativitas dan inovasi dalam
memecahkan persoalan dan menemukan peluang untuk memperbaiki kehidupan (usaha dan kerja).
Kegiatan pengabdian masyarakat ini difokuskan pada usaha kecil menengah (UKM) binaan PKK melalui
UP2K di Wilayah Kecamatan Kebayoran Lama Utara, berupa: bisnis kuliner makanan, pakaian (konfeksi),
jasa transportasi dan usaha baru (start-up company). Pelaku bisnis sebanyak 30 orang dari berbagai
macam usaha. Metode yang digunakan: (1) Survey; (2) Focus Grup Discussion (FGD); (3) Breafing
(Community Organization); (4) Community Development; (5) Metode Pembelajaran; dan (6) Advokasi.
Temuan yang diperoleh adalah: (1) sembilan dari 10 organisasi gagal merealisasikan UKM dikarenakan
tidak memiliki restra; (2) terdapat 5\% peserta yang paham renstra; (3) terdapat 60\% organisasi tidak
memiliki anggaran realisasi renstra. Tujuan kewirausahaan berbasis manajemen strategis adalah: (1)
tercapainya peningkatan usaha ekonomi keluarga melaui usaha kelompok/ perorangan, sehingga dapat
meningkatan pendapatan dan kesejahteraan keluarga; (2) meningkatkan kemampuan dan kualitas para
wirausaha baru; (3) meningkatkan pengetahuan, kemampuan dan ketrampilan bagi wirausaha baru; (4)
menumbuhkan kelompok-kelompok usaha ekonomi masyarakat atau pra-koperasi dalam rangka pe
ningkatan ekonomi keluarga dan masyarakat. Kewirausahaan berbasis manajemen strategik diharapkan
meningkatkan UKM yang efektif dan efisien bagi wirausaha baru.}
}