eprintid: 585
rev_number: 6
eprint_status: archive
userid: 1
dir: disk0/00/00/05/85
datestamp: 2018-12-13 09:09:58
lastmod: 2018-12-13 09:09:58
status_changed: 2018-12-13 09:09:58
type: article
metadata_visibility: show
creators_name: Bambang, Dwi Hartono
creators_name: Elis, Yuli Sudaryati
corp_creators: UHAMKA
title: Creating Purchase Decision of Bank Customers: Analysis of Product Quality, Place, Service Quality And Promotion (a Case Study on TAPLUS Bisnis Service of BNI Kelapa Dua Depok)
ispublished: pub
subjects: HB
abstract: This research aimed to investigate and analyze whether product quality, place, service quality, and promotion influence customers’ decision to choose Taplus Bisnis service of BNI KCP Kelapa Dua Depok either partially or simultaneously. The data were obtained through bank customer survey. Of 261 customers, using Slovin’s formula, 100 respondents who have become the bank customer for at least one year were selected. Linear regression method with four independent variables was used in this research. It was found that the coefficient of determination was 0.573 which means that the percentage of independent variables (product quality, place, service quality, and promotion) influence on dependent variable (purchase decision) was 57.3%. Another 42.7% was influenced by other variables which are not determined in this research. The results showed that the independent variables had siginificant positive impact on the bank customers’ purchase decision either partially or simultaneously. Regarding the research location, BNI, purchase decision in this term refers to the decision of the bank customers to choose Taplus Bisnis.
date_type: published
publisher: International Journal of Business and Management Invention
official_url: http://ijbmi.org/
full_text_status: public
publication: Creating Purchase Decision of Bank Customers: Analysis of Product Quality, Place, Service Quality And Promotion (a Case Study on TAPLUS Bisnis Service of BNI Kelapa Dua Depok)
volume: 6
number: 2
pagerange: 65-75
refereed: TRUE
issn: 2319 – 8028
citation:   Bambang, Dwi Hartono dan Elis, Yuli Sudaryati   Creating Purchase Decision of Bank Customers: Analysis of Product Quality, Place, Service Quality And Promotion (a Case Study on TAPLUS Bisnis Service of BNI Kelapa Dua Depok).  Creating Purchase Decision of Bank Customers: Analysis of Product Quality, Place, Service Quality And Promotion (a Case Study on TAPLUS Bisnis Service of BNI Kelapa Dua Depok), 6 (2).  pp. 65-75.  ISSN 2319 – 8028     
document_url: http://repository.uhamka.ac.id/id/eprint/585/1/J0602046575%20Creating%20Purchase%20Decision%20of%20Bank%20Customers%20Analysis%20of.pdf