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<http://repository.uhamka.ac.id/id/eprint/522> <http://purl.org/dc/terms/title> "Analisis Bauran Promosi dalam Peningkatan Jumlah Mahasiswa baru di FKIP UHAMKA"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.uhamka.ac.id/id/eprint/522> <http://purl.org/ontology/bibo/abstract> "Penelitian bertujuan untuk menganalisis bauran promosi dalam meningkatkan jumlah mahasiswa baru di FKIP\r\nUHAMKA. Metodologi penelitian yang digunakan yaitu dengan menggunakan metode kualitatif deskriptif.\r\nMengambil data dari informan berupa wawancara, dokumentasi dan observasi serta melakukan triangulasi data dari\r\nhasil temuan yang ada. Hasil yang didapati dalam penelitian yakni FKIP UHAMKA menggunakan bauran promosi\r\nyaitu iklan (advertising), promosi penjualan (sales promotion), publikasi (publication) dan penjualan pribadi (personal\r\nselling). Dan dalam penelitian ini ditemukan bahwa bauran promosi yang paling berpengaruh dalam peningkatan\r\njumlah mahasiswa di FKIP UHAMKA yang pertama adalah penjualan pribadi (personal selling), yang kedua\r\nperiklanan (advertising) yang ketiga promosi penjualan (sales promotion) dan yang terakhir adalah publikasi\r\n(publication). Selain itu dalam penelitian ini ditemukan juga media promosi selain bauran promosi diatas yaitu\r\ninformasi dari mulut ke mulut yang sangat berpengaruh dalam peningkatan jumlah mahasiswa baru di FKIP\r\nUHAMKA.\r\nKata Kunci: Bauran promosi dalam peningkatan jumlah mahasiswa baru di FKIP UHAMKA"^^<http://www.w3.org/2001/XMLSchema#string> .
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