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primary topic: Crisis Decision Bundling (CDB) as a crisis leadership framework for digital platform organizations: Integrating dynamic capabilities and situational crisis communication theory in the Netflix case

Crisis Decision Bundling (CDB) as a crisis leadership framework for digital platform organizations: Integrating dynamic capabilities and situational crisis communication theory in the Netflix case
type: AcademicArticle
type: Article
abstract: Background. This study examines Netflix’s crisis leadership by integrating crisis leadership theory, dynamic capabilities, and Situational Crisis Communication Theory (SCCT) across four major crises (2000, 2011, 2020, 2022). Methods. A qualitative single-case critical review design is employed. Data include SEC filings, shareholder letters, earnings calls, Investor Relations materials, and relevant international business journalism. The analysis proceeds by combining heuristic tracing of the unfolding crisis trajectories with a directed qualitative content analysis structured by Schreier’s coding frame, which together support the reconstruction of 14 crisis decisions and the assessment of propositions P1–P4. Result. Analysis combines heuristic tracing of crisis trajectories with directed qualitative content analysis to reconstruct 14 crisis decisions and assess propositions P1–P4. Findings indicate: the 2000 financial crisis triggered a subscription pivot and a “simplicity–accessibility” identity anchor that aligned early responses under time pressure (P1); the 2011 Qwikster backlash was contained through rapid rollback, public apology, and reunified customer experience, restoring the service’s value frame (P2); the 2020 pandemic disruption was addressed via global–local resource orchestration, release rescheduling, and remote post-production/localization to sustain content supply continuity (P3); and the 2022 subscriber decline prompted monetization reset (AVOD, paid sharing), phased market roll-out, and a shift in performance metrics legitimized through fairness–access–transparency framing (P4). Conclusion. The study’s main contribution is the CDB framework, conceptualizing high-velocity, centrally orchestrated crisis decision bundles that coordinate cross-domain actions and legitimacy framing, turning crises into catalysts of digital platform business-model transformation. Keywords: Crisis leadership, dynamic capabilities, SCCT, QCA & heuristic, Netflix, CDB.
date: 2025-12-04
volume: 3
issue: 3
is part of: Journal of Economic Sciences (Ekuisci)
status: peerReviewed
status: published
author list: authors
type: EPrint
type: ArticleEPrint
is part of: repository
has document: http://repository.uhamka.ac.id/id/document/241736
has version: http://repository.uhamka.ac.id/id/document/241736
has published: http://repository.uhamka.ac.id/id/document/241736
subject: AC Collections. Series. Collected works
subject: H Social Sciences (General)
subject: Z719 Libraries (General)
subject: ZA4450 Databases

http://repository.uhamka.ac.id/id/document/241736
type: Document
label: Crisis Decision Bundling (CDB) as a crisis leadership framework for digital platform organizations: Integrating dynamic capabilities and situational crisis communication theory in the Netflix case (Archive)
has file: 201-246+Rev+Dicky-Netflix.pdf
has part: 201-246+Rev+Dicky-Netflix.pdf

Ann Publisher
type: Organization

Journal of Economic Sciences (Ekuisci)
type: Collection
issn: 3046837X

Dicky Chandra
type: Person
given name: Dicky
family name: Chandra

http://repository.uhamka.ac.id/id/eprint/49328/
title: HTML Summary of #49328 Crisis Decision Bundling (CDB) as a crisis leadership framework for digital platform organizations: Integrating dynamic capabilities and situational crisis communication theory in the Netflix case
format: text/html
primary topic: Crisis Decision Bundling (CDB) as a crisis leadership framework for digital platform organizations: Integrating dynamic capabilities and situational crisis communication theory in the Netflix case

AC Collections. Series. Collected works
type: Concept

H Social Sciences (General)
type: Concept

Z719 Libraries (General)
type: Concept

ZA4450 Databases
type: Concept