TY  - JOUR
Y1  - 2024/05/20/
UR  - https://journal.uinjkt.ac.id/ti/article/view/37966
EP  - 78
SN  - 2549-7901
JF  - JTI: Jurnal Teknik Informatika
IS  - 1
ID  - repository48590
VL  - 17
AV  - public
SP  - 70
N2  - The existence of adequate transaction data turns out to have a similar sales transaction pattern for MSMEs, so it would be a shame if it were left like that. Moreover, this data can be used to increase efficiency in MSMEs in the culinary sector, one of which is as a recommendation for small gifts. The study uses the Association Rules technique, whereas fp-growth is used to obtain a combination of elements. The goal is to facilitate MSMEs' ability to suggest small gifts to clients. The fp-growth algorithm calculation was implemented to process 2043 data originating from transaction data in MSMEs, with the specified minimum support value being 15%, while the minimum confidence value determined was 55%. The results of the trial obtained the two best rules, namely, "If a customer buys a list of small gifts from Balado Sanjai Chips, then the customer will buy Jangek Crackers" and "If a customer buys Jangek Crackers, then the customer will buy Sanjai Balado Chips".
A1  - Hasan, Firman Noor
TI  - (JTI - S2) - Hasan, Ariyansah [2024-05-20]
PB  - Department of Informatics, Faculty of Science and Technology, UIN Syarif Hidayatullah Jakarta
ER  -