%0 Journal Article
%@ 2549-7901
%A Hasan, Firman Noor
%D 2024
%F repository:48590
%I Department of Informatics, Faculty of Science and Technology, UIN Syarif Hidayatullah Jakarta
%J JTI: Jurnal Teknik Informatika
%N 1
%P 70-78
%R https://doi.org/10.15408/jti.v17i1.37966
%T (JTI - S2) - Hasan, Ariyansah [2024-05-20]
%U http://repository.uhamka.ac.id/id/eprint/48590/
%V 17
%X The existence of adequate transaction data turns out to have a similar sales transaction pattern for MSMEs, so it would be a shame if it were left like that. Moreover, this data can be used to increase efficiency in MSMEs in the culinary sector, one of which is as a recommendation for small gifts. The study uses the Association Rules technique, whereas fp-growth is used to obtain a combination of elements. The goal is to facilitate MSMEs' ability to suggest small gifts to clients. The fp-growth algorithm calculation was implemented to process 2043 data originating from transaction data in MSMEs, with the specified minimum support value being 15%, while the minimum confidence value determined was 55%. The results of the trial obtained the two best rules, namely, "If a customer buys a list of small gifts from Balado Sanjai Chips, then the customer will buy Jangek Crackers" and "If a customer buys Jangek Crackers, then the customer will buy Sanjai Balado Chips".