%P C-28-C-39
%X This research aims to analyze user sentiment towards the ShopeePay application using the Naïve Bayes and SVM algorithms with data obtained through web scraping. Of the 1500 data obtained through scraping, 63 empty data were removed in the cleaning process, leaving 1437 data. This data was then divided into a training set (1149 data) and a test set (288 data). The results showed that the Naïve Bayes algorithm achieved an accuracy of 84.38%, a precision of 79.73%, a recall of 88.72%, and an F1-score of 83.99%, while the Support Vector Machine (SVM) algorithm achieved an accuracy of 80.56%, a precision of 84.07%, a recall of 71.43%, and an F1-score of 77.24%. Overall, Naïve Bayes performed better than Support Vector Machine, especially Naïve Bayes was superior in detecting positive sentiment, while SVM was better in detecting negative sentiment. Data visualization shows that out of 1437 users, around 52.7% gave positive reviews and 47.3% negative reviews, with a diverse rating distribution from users. Based on this distribution, the ShopeePay application user experience can be categorized as predominantly positive, with a difference of 5.4% indicating the difference between 52.7% positive reviews and 47.3% negative reviews from ShopeePay application users.
%T Prosiding - Hilmi, Fadli, M.Rifansyah, Firman (Teknoka 9)
%D 2024
%V 9
%I Fakultas Teknologi Industri dan Informatika UHAMKA
%L repository44365
%N 2024
%J Proceeding of TEKNOKA National Seminar - 9
%A Firman Noor Hasan
%R https://doi.org/10.22236/teknoka.v9i1.17549