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DEVELOPING DIGITAL MARKETING AND SERVICE EXCELLENT TO MICRO SMALL AND MEDIUM ENTERPRISES PERFORMANCE
Research Objectives are: (1) for knowing the influence of digital marketing to micro small and medium enterprises performance, and (2) for knowing the influence of service excellent to micro small and medium enterprises performance. Research method in this experiment is quantitative analysis pre-experimental design with one group pretest and posttest design. The research results are: (1) for the pretest that there are no significant influences of digital marketing and service excellent to micro small and medium enterprises performance; (2) for the posttest that there are positive significant influences of digital marketing and service excellent to micro small and medium enterprises performance.
DEVELOPING DIGITAL MARKETING AND SERVICE EXCELLENT TO MICRO SMALL AND MEDIUM ENTERPRISES PERFORMANCE (Text)
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HB Economic Theory