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primary topic: Enhancing University Brand Awareness via Instagram Strategies

Enhancing University Brand Awareness via Instagram Strategies
type: AcademicArticle
type: Article
abstract: . In the context of the fiercely competitive higher education landscape, marked by the advent of the Independent Campus era, the Communication Science Study Program at the Faculty of Social Sciences and Political Sciences, UHAMKA, has strategically leveraged Instagram to enhance its brand awareness. This study employs a descriptive qualitative research method to investigate the communication strategies implemented by the program to bolster its presence on Instagram, a platform chosen for its high penetration and user engagement rates in Indonesia. The research, conducted over six months, entailed literature reviews, observations, and interviews to gather data, further analyzed through a rigorous process as outlined by Miles and Huberman. The findings reveal that UHAMKA's Communication Science Study Program has adeptly integrated its communication efforts with the broader university strategy, emphasizing core values and leveraging Instagram's features to effectively engage with its target audience. This approach has not only facilitated a stronger brand identity but also resulted in increased brand awareness among potential students and stakeholders. The study underscores the pivotal role of strategic social media use in higher education marketing, offering valuable insights into effective brand communication in the digital age. Through this exploration, the research highlights the necessity for educational institutions to adopt cohesive and innovative communication strategies to navigate the competitive academic sector successfully.
date: 2024-06-06
volume: 3
issue: 3
is part of: Prosiding Konferensi Tahunan ke-3 Internasional tentang Pendidikan Ilmu Pengetahuan Alam dan Sosial (ICNSSE 2023)
status: peerReviewed
status: published
author list: authors
type: EPrint
type: ArticleEPrint
is part of: repository
has document: Enhancing University Brand Awareness via Instagram Strategies (Text)
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has document: Enhancing University Brand Awareness via Instagram Strategies (Other)
subject: H Social Sciences (General)

Enhancing University Brand Awareness via Instagram Strategies (Text)
type: Document
has file: 126000549.pdf
has part: 126000549.pdf

Prosiding Konferensi Tahunan ke-3 Internasional tentang Pendidikan Ilmu Pengetahuan Alam dan Sosial (ICNSSE 2023)
type: Collection
issn: 23525398

Yulia Rahmawati
type: Person
given name: Yulia
family name: Rahmawati

Universitas Muhammadiyah Prof. Dr. Hamka
type: Organization

Enhancing University Brand Awareness via Instagram Strategies (Other)
type: Document
is version of: Enhancing University Brand Awareness via Instagram Strategies (Text)
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Enhancing University Brand Awareness via Instagram Strategies (Other)
type: Document
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Enhancing University Brand Awareness via Instagram Strategies (Other)
type: Document
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Enhancing University Brand Awareness via Instagram Strategies (Other)
type: Document
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primary topic: Enhancing University Brand Awareness via Instagram Strategies

H Social Sciences (General)
type: Concept