relation: http://repository.uhamka.ac.id/id/eprint/42052/
title: Enhancing University Brand Awareness via Instagram  Strategies
creator: Rahmawati, Yulia
subject: H Social Sciences (General)
description: . In the context of the fiercely competitive higher education landscape, marked  by the advent of the Independent Campus era, the Communication Science Study Program  at the Faculty of Social Sciences and Political Sciences, UHAMKA, has strategically  leveraged Instagram to enhance its brand awareness. This study employs a descriptive  qualitative research method to investigate the communication strategies implemented by  the program to bolster its presence on Instagram, a platform chosen for its high penetration  and user engagement rates in Indonesia. The research, conducted over six months, entailed  literature reviews, observations, and interviews to gather data, further analyzed through a  rigorous process as outlined by Miles and Huberman. The findings reveal that UHAMKA's  Communication Science Study Program has adeptly integrated its communication efforts  with the broader university strategy, emphasizing core values and leveraging Instagram's  features to effectively engage with its target audience. This approach has not only  facilitated a stronger brand identity but also resulted in increased brand awareness among  potential students and stakeholders. The study underscores the pivotal role of strategic  social media use in higher education marketing, offering valuable insights into effective  brand communication in the digital age. Through this exploration, the research highlights  the necessity for educational institutions to adopt cohesive and innovative communication  strategies to navigate the competitive academic sector successfully.
publisher: https://www.atlantis-press.com/
date: 2024-06-06
type: Article
type: PeerReviewed
format: text
language: en
identifier: http://repository.uhamka.ac.id/id/eprint/42052/1/126000549.pdf
identifier:   Rahmawati, Yulia  (2024) Enhancing University Brand Awareness via Instagram Strategies.  Prosiding Konferensi Tahunan ke-3 Internasional tentang Pendidikan Ilmu Pengetahuan Alam dan Sosial (ICNSSE 2023), 3 (3).  pp. 513-520.  ISSN 2352-5398     
relation: https://www.atlantis-press.com/proceedings/icnsse-23/126000549
relation: 10.2991/978-2-38476-242-2_51
identifier: 10.2991/978-2-38476-242-2_51
doi: 10.2991/978-2-38476-242-2_51