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<http://repository.uhamka.ac.id/id/eprint/392> <http://purl.org/dc/terms/title> "MASALAH KEBIJAKAN DI DALAM MEMILIH SALURAN DISTRIBUSI\r\nBARANG KONVENIEN"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.uhamka.ac.id/id/eprint/392> <http://purl.org/ontology/bibo/abstract> "MASALAH KEBIJAKAN DI DALAM MEMILIH SALURAN\r\nDISTRIBUSI BARANG KONVENIEN. Penelitian ini bertujuan untuk mendeskripsikan\r\nkebijakan memilih saluran distribusi yang tepat bagi penyaluran baran-barang konvenien dari\r\nprodusen sampai kepada konsumen, supaya dapat mendorong kelancaran penjualan sehingga\r\ndiharapkan dapat mengurangi atau meniadakan pemborosan, guna mencapai effisiensi yang\r\nlebih besar. Berdasarkan analisis dengan menggunakan metode nilai faktor tertimbang dan\r\ninvestasi saluran distribusi, hasil penelitian menunjukkan bahwa (1) Kebijakan dengan\r\nmenggunakan strategi distribusi 1 nilai total 0,570; (2) Kebijakan dengan menggunakan\r\nstrategi distribusi 2 nilai total sebesar 0,420, (3) Kebijakan dengan menggunakan strategi 3\r\nnilai total sebesar 0,405, dan (4) Kebijakan dengan menggunakan strategi 4 nilai total sebesar\r\n0,635, serta (5) Kebijakan dengan menggunakan strategi ke-5 nilai total sebesar 0,330.\r\nSehingga dapat disimpulkan bahwa kebijakan yang diterapkan adalah dengan strategi ke 4\r\nyang dianggap paling efektif ."^^<http://www.w3.org/2001/XMLSchema#string> .
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