%0 Generic %A Aini, S.Gz., M.Gz, Rahmatika %F repository:38621 %I Uhamka %T Health Belief Model Influences Youth's Fruit and Vegetable Intake in Jakarta %U http://repository.uhamka.ac.id/id/eprint/38621/ %X Abstract. The national survey in Indonesia showed that 95.5% population has fruit and vegetable consumption less than 5 portion a day. In an urban setting, a study conducted in Jakarta, Indonesia showed that there was 23.55% of youth has less preference on fruit and vegetable. This study aims to analyze the differences perspective of Health Belief Model in determining the consumption of fruit and vegetable consumption among youth in Jakarta, Indonesia. The number of 120 youth from a private university in South Jakarta was participated in this study. Fruit and vegetable consumption data was obtained by using SQ-FFQ. Perceptions of the Health Belief Model was obtained from an interview using a validated questionnaire. Independent sample t-test (CI 95%) was applied for statistical analysis using SPSS version 25. There was a significant difference between perceived susceptibility, perceived severity, perceived benefit, perceived barriers, cues to action, and self-efficacy in determining fruit and vegetable consumption among youth in Jakarta, Indonesia. This study could provide data as a basis to promote fruit and vegetable consumption among urban youth. Keywords: youth, fruit, health belief model, urban, vegetable