%T Consumptive Behavior in Youth Pay Later Users in Terms of Self-Esteem
%X The convenience experienced by youth in accessing online services has an impact on their shopping behaviour.This consumptive behaviour can be influenced by several things, one of which is self-esteem. Some previous studies have shown inconsistent results in explaining the effect of self-esteem on consumptive behaviour. This study aims to determine the influence of self-esteem on consumptive behaviour in adolescent pay-later users. The method used in this study is a quantitative method with 150 respondents, 100 female and 50 male, aged 18- 21 years old male and female who live in Jakarta. The data collection technique used was purposive sampling using the self-esteem scale from Rosenberg, which has been adopted by Maroqi to measure self-esteem and the consumptive behaviour scale. The data analysis technique used is a simple regression test. The results obtained in this study are the B coefficient value of 0.022 with a probability value of 0.023, which indicates that there is a positive influence between self-esteem and consumptive behaviour.
%L repository34331
%C Purwokerto, Central Java, Indonesia
%D 2024
%A Adylia Asmarani
%A Alvin Eryandra
%A Puti Archianti