eprintid: 31226
rev_number: 6
eprint_status: archive
userid: 1707
dir: disk0/00/03/12/26
datestamp: 2024-01-31 08:31:21
lastmod: 2024-01-31 08:31:21
status_changed: 2024-01-31 08:31:21
type: article
metadata_visibility: show
creators_name: Praptiningsih, Novi Andayani
creators_id: novi.ap@uhamka.ac.id
title: Strategi Komunikasi dan Publikasi Objek Pariwisata di Jambi
ispublished: pub
subjects: HS
divisions: 70201
abstract: Jambi is a province located in the middle of Sumatra. It has a tropical climate with average 
temperatures ranging between 22.1° - 32.6° Celsius. Jambi has a huge natural potential for 
tourism in Indonesia. There are more than 60 natural and cultural attractions, but the 
objects of tourism in Jambi are currently very poor. Many tourist attractions are not 
maintained and can even be said to be unfit to serve as a tourist attraction because of the 
lack of infrastructure and facilities. In addition, Jambi people have not yet recognize the 
potential of tourism attractions in the province. This study aimed to (1) determine the 
communication strategy of the Department of Culture and Tourism of Jambi, (2) determine 
the constraints or obstacles encountered in implementing the communication strategy, (3) 
find a solution that can be done to overcome obstacles or barriers in implementing the 
communication strategy. The method used was qualitative adopting the model of Miles & 
Huberman. The results of this study show that strategies, barriers, and solutions conducted 
by the Department of Culture and Tourism of Jambi province to publicize the objects of 
tourism had not reached optimum result. Inadequate infrastructure facilities, 
accommodation and transportation were not supportive. Access to all the attractions was 
still unadequate because there were still many damaged roads. The bureaucratic process 
was onother issue in which it was very difficult to deal with the regulations.
publisher: Universitas Muhammadiyah Prof. Dr. HAMKA
full_text_status: public
publication: The 1st UICIHSS UHAMKA International Conference on Islamic Humanities and Social Sciences
refereed: TRUE
issn: ISBN 978-602-1078-56-3
citation:   Praptiningsih, Novi Andayani   Strategi Komunikasi dan Publikasi Objek Pariwisata di Jambi.  The 1st UICIHSS UHAMKA International Conference on Islamic Humanities and Social Sciences.   ISSN ISBN 978-602-1078-56-3     
document_url: http://repository.uhamka.ac.id/id/eprint/31226/1/2017%20Genap_International%20Prosiding%20UICIHSS_Strategi%20Komunikasi%20Pariwisata%20Jambi.pdf