%0 Journal Article
%@ ISBN 978-602-1078-56-3
%A Praptiningsih, Novi Andayani
%F repository:31226
%I Universitas Muhammadiyah Prof. Dr. HAMKA
%J The 1st UICIHSS UHAMKA International Conference on Islamic Humanities and Social Sciences
%T Strategi Komunikasi dan Publikasi Objek Pariwisata di Jambi
%U http://repository.uhamka.ac.id/id/eprint/31226/
%X Jambi is a province located in the middle of Sumatra. It has a tropical climate with average   temperatures ranging between 22.1° - 32.6° Celsius. Jambi has a huge natural potential for   tourism in Indonesia. There are more than 60 natural and cultural attractions, but the   objects of tourism in Jambi are currently very poor. Many tourist attractions are not   maintained and can even be said to be unfit to serve as a tourist attraction because of the   lack of infrastructure and facilities. In addition, Jambi people have not yet recognize the   potential of tourism attractions in the province. This study aimed to (1) determine the   communication strategy of the Department of Culture and Tourism of Jambi, (2) determine   the constraints or obstacles encountered in implementing the communication strategy, (3)   find a solution that can be done to overcome obstacles or barriers in implementing the   communication strategy. The method used was qualitative adopting the model of Miles &   Huberman. The results of this study show that strategies, barriers, and solutions conducted   by the Department of Culture and Tourism of Jambi province to publicize the objects of   tourism had not reached optimum result. Inadequate infrastructure facilities,   accommodation and transportation were not supportive. Access to all the attractions was   still unadequate because there were still many damaged roads. The bureaucratic process   was onother issue in which it was very difficult to deal with the regulations.