%C Jakarta
%X Islam Is Beautiful is a religious program that explores the beauty of Islam through 
dakwah that runs every day at 05.30 to 6.30 pm on Trans TV. The discussion is nicely packed with 
varied topics that are always interesting with persuasive communication techniques. The 
uniqueness of this event, dakwah delivered with a humor interlude through the presentation of a 
lightweight, easy to understand, so that viewers easily look at the moral message conveyed.The 
purpose of this research is to know: 1) Organizational process of Islamic da'wah production 
program since pre, production, and post production. 2) The obstacles faced in the production 
process of religious da'wah program. The research method used is qualitative through subjective 
approach, with the technique of collecting interview data and the observation. Data analysis 
technique using Miles & Huberman interactive model. The research findings show that the 
organization of religious dakwah program production shows, covering three stages, namely: pre 
production, production, and post production. In the pre-production stage, theme selection is 
determined based on actual topic research, material preparation, on the basis of Al-Qur'an and 
hadith, which has eight roles: Al-Huda, Al-Furqon, Al-Ashifa, Al- Mau'izah, Miracles, The 
guidance of life (way of life), source of science, consolidate the faith of Islam. The production 
stage is shooting that synergizes persuasive and interactive communication. While in the post�production stage, the task of a producer and creative team to do the editing, where the selection 
process is done at this stage, as well as quality control of the duration and continuity of 
impressions
%A Novi Andayani Praptiningsih
%T Problematika Produksi Program Dakwah Religi Televisi “Islam Itu Indah”
%L repository31219
%D 2017