eprintid: 30051
rev_number: 7
eprint_status: archive
userid: 3857
dir: disk0/00/03/00/51
datestamp: 2023-11-10 01:58:08
lastmod: 2023-11-10 01:58:08
status_changed: 2023-11-10 01:58:08
type: thesis
metadata_visibility: show
creators_name: Sukarno, Dyah Ayu Agustina
title: Pengaruh Ease Of Use, Usefulness, Innovatiness, Intrinsic Motivation, Perceived Risk Dan Optimism Terhadap Fenomena Cashless Society Pada Generasi Z Di Dki Jakarta
ispublished: pub
subjects: H1
divisions: Manajemen
abstract: Penelitian ini bertujuan untuk mengetahui pengaruh ease of use, innovativeness, usefulness, intrinsic motivation, perceived risk, dan optimism terhadap fenomena cashless society pada generasi z di DKI Jakarta.
Populasi dalam penelitian ini adalah generasi z di DKI Jakarta dengan rentang tahun lahir yaitu 1997-2012. Sampel dalam penelitian ini 411 generasi z. Metode dalam penelitian ini menggunakan metode kuantitatif dengan data primer, data diperoleh dari penyebaran kuisioner melalui google form. Teknik analisis data yang digunakan dalam penelitian ini adalah metode structural equation modeling (SEM) dengan menggunakan aplikasi software SmartPLS 4. Hasil penelitian ini menunjukkan bahwa innovativeness, usefulness dan optimism berpengaruh positif signifikan terhadap fenomena cashless society. Namun pada ease of use, intrinsic motivation, dan perceived risk tidak berpengaruh positif signifikan terhadap fenomena cashless society. Hasil R-Square pada penelitian ini sebesar 51,5% artinya tidak seluruh variabel yang ada bersama-sama ease of use, innovtiveness, usefulness, intrinsic motivation, perceived risk dan optimism berpengaruh terhadap fenomena cashless society pada generasi z di DKI Jakarta.
date: 2023-07-08
date_type: completed
full_text_status: public
institution: Universitas Muhammadiyah Prof.Dr.Hamka
department: Fakultas Ekonomi dan Bisnis
thesis_type: bachelor
thesis_name: bphil
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citation:   Sukarno, Dyah Ayu Agustina  (2023) Pengaruh Ease Of Use, Usefulness, Innovatiness, Intrinsic Motivation, Perceived Risk Dan Optimism Terhadap Fenomena Cashless Society Pada Generasi Z Di Dki Jakarta.  Bachelor thesis, Universitas Muhammadiyah Prof.Dr.Hamka.   
document_url: http://repository.uhamka.ac.id/id/eprint/30051/1/FEB_MNJ_1902025171_Dyah%20Ayu%20Agustina%20Sukarno_.pdf