?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aulast=Mellani+Fitria&rft.aufirst=Elsa&rft.au=Mellani+Fitria%2C+Elsa&rft.inst=Universitas+Muhammadiyah+Prof.+DR.+HAMKA&rft.degree=Bachelor&rft.date=2022&rft.title=Pengaruh+Citra+Merek+dan+Kesadaran+Merek+terhadap+Keputusan+Pembelian+Produk+Smartphone+Xiaomi+pada+Mahasiswa+FEB+UHAMKA+Manajemen+2018&rft.tpages=29