eprintid: 23369
rev_number: 8
eprint_status: archive
userid: 3857
dir: disk0/00/02/33/69
datestamp: 2023-04-05 03:20:14
lastmod: 2023-04-05 03:20:14
status_changed: 2023-04-05 03:20:14
type: thesis
metadata_visibility: show
creators_name: Wasiyo Jati, Runan
title: Pengaruh Kualitas Pelayanan dan Citra Merek terhadap Kepuasan Pasien Rawat Jalan pada Rumah Sakit Agung Jakarta
ispublished: pub
subjects: HG
divisions: Manajemen
abstract: Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan dan citra merek terhadap kepuasan pasien rawat jalan Rumah Sakit Agung Jakarta. Penelitian ini menggunakan metode survei yang mengumpulkan data secara langsung berupa penyebaran kuisioner, dengan sampel 110 responden, dan sampel untuk penelitian ini adalah pasien rawat jalan yang tercover BPJS di Rumah Sakit Agung Jakarta. Berdasarkan hasil pengolahan data, model regresi linier berganda penelitian ini adalah = Ŷ = 5,517 + 0,323 X1 + 0,403 X2. Kemudian hasil pengolahan data uji-t menunjukkan bahwa kualitas pelayanan memperoleh nilai signifikansi 0,000 < 0,05 dan diperoleh nilai thitung > ttabel yaitu sebesar 6,954 > 1,982, kemudian citra merek memperoleh nilai signifikansi 0,000 < 0,05, dan diperoleh nilai thitung > ttabel yaitu sebesar 10,388 > 1,982 . Serta hasil dari uji F juga terdapat nilai signifikansi 0,000 < 0,05, dan nilai Fhitung sebesar 180,311 sedangkan derajat kebebasan (df) pembilang 2 dan penyebut 107 diperoleh nilai Ftabel sebesar 3,08 Hasil nilai Fhitung > Ftabel (180,311 > 3,08). Dengan demikian dapat disimpulkan bahwa variabel kualitas pelayanan berpengaruh secara parsial terhadap kepuasan pasien, dan citra merek berpengaruh secara parsial terhadap kepuasan pasien. Kemudian kualitas pelayanan dan citra merek berpengaruh secara simultan terhadap kepuasan pasien
date: 2022
date_type: completed
full_text_status: public
pages: 34
institution: Universitas Muhammadiyah Prof. DR. HAMKA
department: FEB
thesis_type: bachelor
thesis_name: bphil
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citation:   Wasiyo Jati, Runan  (2022) Pengaruh Kualitas Pelayanan dan Citra Merek terhadap Kepuasan Pasien Rawat Jalan pada Rumah Sakit Agung Jakarta.  Bachelor thesis, Universitas Muhammadiyah Prof. DR. HAMKA.   
document_url: http://repository.uhamka.ac.id/id/eprint/23369/1/_FEB_MNJ_1802025334_RUNAN%20WASIYO%20JATI.pdf