eprintid: 23189
rev_number: 7
eprint_status: archive
userid: 3857
dir: disk0/00/02/31/89
datestamp: 2023-04-04 01:58:36
lastmod: 2023-04-04 01:58:36
status_changed: 2023-04-04 01:58:36
type: thesis
metadata_visibility: show
creators_name: Nursyafitri, Mellany
title: Pengaruh Brand Ambassador Kpop Stray Kids dan Brand Image terhadap Keputusan Pembelian Produk Kosmetik Nacific
ispublished: pub
subjects: HG
abstract: Penelitian ini bertujuan unutuk mengetahui pengruh brand ambassador dan brand image terhadap keputusan pembelian. Pada penelitian ini menggunakan metode survey. Populasi dalam penelitian ini adalah para pengikut Instagram @nacificofficial.id berjumlah 272 responden. Teknik pengambilan sampel data menggunakan accidental sampling. Teknik pengumpulan data menggunakan kuisioner dan pengukurannya menggunakna skala likert. Teknik pengeloahan data menggunakan uji kualitas data, uji deskriptif, uji asumsi klasik, uji regresi berganda, uji hipotesis, dan uji keofisien determinasi. Hasil penelitian ini mneggunakan SPSS 20 menunjukkan bahwa (1) Brand ambassador (X1) secara parsial mempunyai pengaruh positif signifikan terhadap keputusan pembelian (Y). (2) Brand Image (X1) secara parsial mempunyai pengaruh positif signifikan terhadap keputusan pembelian (Y). (3) Brand Ambassaodor (X1) dan Brand Image (X2) secara simultan?bersama-sama berpengaruh positif terhadap keputusan pembelian (Y).
date: 2022
date_type: completed
full_text_status: public
pages: 36
institution: Universitas Muhammadiyah Prof. DR. HAMKA
department: FEB
thesis_type: bachelor
thesis_name: bphil
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citation:   Nursyafitri, Mellany  (2022) Pengaruh Brand Ambassador Kpop Stray Kids dan Brand Image terhadap Keputusan Pembelian Produk Kosmetik Nacific.  Bachelor thesis, Universitas Muhammadiyah Prof. DR. HAMKA.   
document_url: http://repository.uhamka.ac.id/id/eprint/23189/1/_FEB_MNJ_1802025125_Mellany%20Nursyafitri.pdf