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<http://repository.uhamka.ac.id/id/eprint/16297> <http://purl.org/dc/terms/title> "Pengaruh Lifestyle dan Price terhadap Keputusan Pembelian Produk Apple Iphone di PS Store Condet"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.uhamka.ac.id/id/eprint/16297> <http://purl.org/ontology/bibo/abstract> "Penelitian ini menggunakan metode kuantitatif. Populasi dalam penelitian ini adalah konsumen produk Iphone di PS Store Condet. Teknik pemilihan sampel menggunakan slovin diperoleh berjumlah 104 orang responden. Teknik pengumpulan data dilakukan melalui penyebaran kuesioner dengan menggunakan skala likert. Teknik pengolahan dan analisis data yang digunakan adalah analisis deskriptif, analisis regresi linear berganda, uji asumsi klasik, analisis koefisien korelasi parsial, analisis koefisien korelasi berganda dan uji hipotesis.\r\nHasil penelitian menunjukan bahwa secara simultan variabel Lifestyle dan Price memiliki pengaruh yang signifikan terhadap Keputusan Pembelian. Secara parsial variabel Lifestyle memiliki pengaruh positif dan signifikan terhadap Keputusan Pembelian produk Iphone di PS Store Condet. Hasil penilitian ini bahwa kenaikan Lifestyle berdasarkan dari indikator memiliki pengaruh terhadap Keputusan Pembelian, karena memilih Iphone untuk meningkatkan menunjang kebutuhan. Secara parsial variabel Price memiliki pengaruh positif terhadap Keputusan Pembelian Produk Iphone di PS Store Condet, karena harga Iphone di PS Store Condet sangat terjangkau."^^<http://www.w3.org/2001/XMLSchema#string> .
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