?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.au=Putri%2C+Gisela+Supriatna&rft.aufirst=Gisela+Supriatna&rft.aulast=Putri&rft.date=2019&rft.inst=Universitas+Muhammadiyah+Prof.+DR.+HAMKA&rft.tpages=29&rft.title=Pengaruh+Ekuitas+Merek+dan+Pelayanan+terhadap+Keputusan+Pembelian+Roti+dan+Kue+pada+PT.+Mawar+Sari+Bakery+Taman+Cibodas%2C+Kota+Tangerang&rft.degree=Bachelor