eprintid: 1448
rev_number: 8
eprint_status: archive
userid: 1568
dir: disk0/00/00/14/48
datestamp: 2020-08-11 15:30:49
lastmod: 2020-08-11 15:30:49
status_changed: 2020-08-11 15:30:49
type: article
metadata_visibility: show
creators_name: Ilham, Muhammad
creators_name: Syae Purrohman, Purnama
creators_id: milham@gmail.com
creators_id: purnamasae@uhamka.ac.id
creators_orcid: 0000-0003-2469-9461
title: Penetapan Harga Diskriminasi Cabe Rawit Merah di Pasar Induk Kramat Jati, Jakarta Timur
ispublished: pub
subjects: 4
divisions: fac_med
abstract: Research intended to investigate the implementation of discriminative price determination of cayenne pepper at
Pasar Induk Kramat Jati, Jakarta Timur. The research used field research approach with qualitative descriptive
method. The subjects of the research were the head and staff of Information Section of PD Pasar Jaya Pasar
Induk Kramat Jati. Data collected by participated observation, interviews, and document analysis. The results of
the research showed that discriminative price determination conducted by various ways as consumers’
segmented price determination; product shape price determination; brand image price determination; chanelling
price determination, and time based price determination. The main idea for discrimantive price determination
was to manage the supply chain distribution of products to differentiated consuments, to stabilisize the price at
Jakarta and its surround cities and to keep it profitable for the traders.
date: 2015-10-06
date_type: published
publisher: Program Studi Pendidikan Ekonomi FKIP UHAMKA
official_url: https://journal.uhamka.ac.id
full_text_status: public
publication: Jurnal Utilitas
volume: 1
number: 2
pagerange: 145-156
refereed: TRUE
issn: 2442 – 224x
citation:   Ilham, Muhammad dan Syae Purrohman, Purnama  (2015) Penetapan Harga Diskriminasi Cabe Rawit Merah di Pasar Induk Kramat Jati, Jakarta Timur.  Jurnal Utilitas, 1 (2).  pp. 145-156.  ISSN 2442 – 224x     
document_url: http://repository.uhamka.ac.id/id/eprint/1448/1/4669