<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "Blogger: New Media Relations Strategy in\r\nCorporate Communication"^^ . "Abstract—The presence of the internet that result to new\r\nmedia such as social media provides a new trend in conveying\r\ncorporate’s messages to the audience. This new trend has\r\nbrought a transformation in the context of corporate\r\ncommunication to create a new strategy by making bloggers as\r\nmedia partners for endorsement. Engagement with bloggers is\r\npart of the corporate's media relations strategy which\r\ncurrently becomes more increasingly complex due to the\r\nemergence of diverse and real time media platform choices. In\r\nfostering relations with the media, corporates must have a\r\nstrategy in choosing the right channel. Data collection was\r\nconducted through interviews with selected informants with\r\nthe criteria: Blogger, Blogger Community Founder, Blogger\r\nAgency, and Corporate Communication. The results of this\r\nstudy reveal a transformation from old media relations to new\r\nmedia relations through selected bloggers who become\r\ncorporate’s media partners. Selected and effective bloggers in\r\nendorsement are those who meet the criteria needed by the\r\ncorporate, such as quality of writing, interactivity in social\r\nmedia, the ability in Search Engine Optimization (SEO) and\r\nPage Rank.\r\nKeywords: blogger, media relations, endorsement, corporate\r\ncommunication"^^ . "2020-06-11" . . "452" . . "Atlantis Press"^^ . . . "Annual International Conference on Social Sciences and Humanities (AICOSH 2020)"^^ . . . . . . . . "Rahmawati"^^ . "Yulia Rahmawati"^^ . "Rahmawati Yulia Rahmawati"^^ . . . . . . "Blogger: New Media Relations Strategy in\r\nCorporate Communication (Text)"^^ . . . "Prosiding AICOSH 2020.pdf"^^ . . . "Blogger: New Media Relations Strategy in\r\nCorporate Communication (Other)"^^ . . . . . . "indexcodes.txt"^^ . . "HTML Summary of #11251 \n\nBlogger: New Media Relations Strategy in \nCorporate Communication\n\n" . "text/html" . . . "ZA4450 Databases"@en . .