relation: http://repository.uhamka.ac.id/id/eprint/11251/
title: Blogger: New Media Relations Strategy in  Corporate Communication
creator: Yulia Rahmawati, Rahmawati
subject: ZA4450 Databases
description: Abstract—The presence of the internet that result to new  media such as social media provides a new trend in conveying  corporate’s messages to the audience. This new trend has  brought a transformation in the context of corporate  communication to create a new strategy by making bloggers as  media partners for endorsement. Engagement with bloggers is  part of the corporate's media relations strategy which  currently becomes more increasingly complex due to the  emergence of diverse and real time media platform choices. In  fostering relations with the media, corporates must have a  strategy in choosing the right channel. Data collection was  conducted through interviews with selected informants with  the criteria: Blogger, Blogger Community Founder, Blogger  Agency, and Corporate Communication. The results of this  study reveal a transformation from old media relations to new  media relations through selected bloggers who become  corporate’s media partners. Selected and effective bloggers in  endorsement are those who meet the criteria needed by the  corporate, such as quality of writing, interactivity in social  media, the ability in Search Engine Optimization (SEO) and  Page Rank.  Keywords: blogger, media relations, endorsement, corporate  communication
publisher: Atlantis Press
date: 2020-06-11
type: Article
type: PeerReviewed
format: text
language: en
identifier: http://repository.uhamka.ac.id/id/eprint/11251/1/Prosiding%20AICOSH%202020.pdf
identifier:   Yulia Rahmawati, Rahmawati  (2020) Blogger: New Media Relations Strategy in Corporate Communication.  Annual International Conference on Social Sciences and Humanities (AICOSH 2020), 452.  pp. 78-81.