@mastersthesis{repository11194, school = {Universitas Mercubuana Jakarta}, title = {Komodifikasi Nilai-Nilai Islam dalam Prespektif Konsumen melalui Experiential Marketing (Studi pada logo halal dan logo mushola McDonalds di Jalan Otto Iskandar Jakarta Timur)}, month = {January}, note = {Submitted}, year = {2018}, author = {Mustiawan, Mustiawan}, url = {http://repository.uhamka.ac.id/id/eprint/11194/} }