The Effect of Brand Image And Quality Of Educational Services On Customer Satisfaction

Connie Chairunnisa, Connie (2018) The Effect of Brand Image And Quality Of Educational Services On Customer Satisfaction. Jurnal Manajemen, 22 (3). pp. 4-19. ISSN 1410-3583

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Abstract

This study aims to provide information on the influence of brand image, the quality of education services on consumer satisfaction. This research uses survey method with path analysis technique, with a sample of 244 respondents. The results of the study prove that (1) there is a positive and significant influence between brand image on customer satisfaction, by 66.7% (2) there is a positive and significant influence between the quality of education services on customer satisfaction by 71.4% (3) there positive and significant influence between brand image and education service quality on customer satisfaction by 78.1%. In order to encourage the level of customer satisfaction, the Faculty needs to pay attention to the expectations and complaints of its customers, and continue to improve the quality of education services.

Item Type: Article
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
Depositing User: admin repository uhamka
Date Deposited: 09 Feb 2019 08:30
Last Modified: 09 Feb 2019 08:30
URI: http://repository.uhamka.ac.id/id/eprint/635

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