Kewirausahaan (Entreprenuership) Berbasis Manajemen Strategik bagi Wirausaha Baru di Kecamatan Kebayoran Lama Utara, Jakarta Selatan

Wahjusaputri, Sintha and Siregar, Ahmad Faisal (2017) Kewirausahaan (Entreprenuership) Berbasis Manajemen Strategik bagi Wirausaha Baru di Kecamatan Kebayoran Lama Utara, Jakarta Selatan. Proceeding of Community Development, 1 (1). pp. 333-342. ISSN 2615-2924

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Abstract

Entrepreneurship (entrepreneurship) is a process of applying creativity and innovation in solving problems and finding opportunities to improve life (business and work). Community service activities are focused on small and medium enterprises (SMEs) built by PKK through UP2K in Kebayoran Lama Utara sub-district, in the form of food culinary, clothing, transportation and new business (start-up company). Business people as many as 30 people from various businesses. Methods used: (1) Survey; (2) Focus Group Discussion (FGD); (3) Briefing (Community Organization); (4) Community Development; (5) Learning Methods; and (6) Advocacy. The findings obtained are: (1) nine out of 10 organizations failed to realize SMEs due to no rest; (2) there are 5% of participants who understand the strategic plan; (3) 60% of organizations do not have realization budgets. The objectives of entrepreneurship based on strategic management are: (1) achievement of family economic effort improvement through group / individual business, so as to increase income and family welfare; (2) enhancing the capabilities and qualities of new entrepreneurs; (3) increasing knowledge, skills and skills for new entrepreneurs; (4) fostering groups of community or pre-cooperative economic enterprises in order to improve the family and community economy. Strategic management-based entrepreneurship is expected to promote effective and efficient SMEs for new entrepreneurs Abstrak Kewirausahaan (entrepreneurship) merupakan suatu proses penerapan kreativitas dan inovasi dalam memecahkan persoalan dan menemukan peluang untuk memperbaiki kehidupan (usaha dan kerja). Kegiatan pengabdian masyarakat ini difokuskan pada usaha kecil menengah (UKM) binaan PKK melalui UP2K di Wilayah Kecamatan Kebayoran Lama Utara, berupa: bisnis kuliner makanan, pakaian (konfeksi), jasa transportasi dan usaha baru (start-up company). Pelaku bisnis sebanyak 30 orang dari berbagai macam usaha. Metode yang digunakan: (1) Survey; (2) Focus Grup Discussion (FGD); (3) Breafing (Community Organization); (4) Community Development; (5) Metode Pembelajaran; dan (6) Advokasi. Temuan yang diperoleh adalah: (1) sembilan dari 10 organisasi gagal merealisasikan UKM dikarenakan tidak memiliki restra; (2) terdapat 5% peserta yang paham renstra; (3) terdapat 60% organisasi tidak memiliki anggaran realisasi renstra. Tujuan kewirausahaan berbasis manajemen strategis adalah: (1) tercapainya peningkatan usaha ekonomi keluarga melaui usaha kelompok/ perorangan, sehingga dapat meningkatan pendapatan dan kesejahteraan keluarga; (2) meningkatkan kemampuan dan kualitas para wirausaha baru; (3) meningkatkan pengetahuan, kemampuan dan ketrampilan bagi wirausaha baru; (4) menumbuhkan kelompok-kelompok usaha ekonomi masyarakat atau pra-koperasi dalam rangka pe ningkatan ekonomi keluarga dan masyarakat. Kewirausahaan berbasis manajemen strategik diharapkan meningkatkan UKM yang efektif dan efisien bagi wirausaha baru.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User: ST Bahar Sobari
Date Deposited: 21 Feb 2019 01:56
Last Modified: 21 Feb 2019 01:56
URI: http://repository.uhamka.ac.id/id/eprint/598

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