New Strategy for Uhamka Sustainability Post COVID-19 Pandemic
DOI:
https://doi.org/10.54099/ijibr.v2i1.513Keywords:
Covid-19 pandemic conditions, new strategies, sustainability, MuhammadiyahAbstract
This study aims to analyze how conditions during the Covid pandemic and new strategic steps affect sustainability. We use the inferential verification technique, which is a strategy used by researchers to assess the validity of the presented hypothesis by collecting actual data from alumni, lecturers, students, partners, parents, leaders and education staff of Universitas Muhammadiyah Prof. DR. HAMKA Jakarta. A total of 222 research samples were deliberately selected as respondents. We used Structural Equation Modeling (SEM) analysis, assisted by Smart PLS software version 3.2. for quantitative analysis to test the hypothesis and for qualitative analysis obtained based on the results of interviews with several parties related to the UHAMKA Jakarta as a material for discussion in the research. Several findings were found: (1) the Covid pandemic condition had a significant positive effect on the new strategy; (2) the new strategy has a significant positive effect on sustainability; and (4) the new strategy has a mediating function in the influence of the Covid-19 pandemic condition on the sustainability of the University of Muhammadiyah Prof. DR. HAMKA Jakarta. The limitation of this research is that the survey only focuses on the University of Muhammadiyah Prof. DR. HAMKA Jakarta only. Practical implications: According to research findings, new strategies are needed to increase sustainability in urgent situations, for example during the Covid-19 pandemic. By implementing and implementing the new strategy, the sustainability of the university as an educational institution will be better maintained. The new strategy variable proved to be a mediating or intervening variable for the Covid-19 pandemic condition in influencing the sustainability of the University of Muhammadiyah Prof. DR. HAMKA Jakarta. University of Muhammadiyah Prof. DR. HAMKA Jakarta must be able to adapt to a new life after a pandemic through a crisis period so that it can maintain its sustainability in the future.
References
Alfrian, G. R., & Pitaloka, E. (2020, November). Strategi Usaha Mikro, Kecil, dan Menengah (UMKM) bertahan pada kondisi pandemik covid 19 di Indonesia. In Prosiding Seminar Nasional Terapan Riset Inovatif (SENTRINOV) (Vol. 6, No. 2, pp. 139-146).
Baloran, E. T. (2020). Knowledge, attitudes, anxiety, and coping strategies of students during COVID-19 pandemic. Journal of loss and trauma, 25(8), 635-642.
Boudreau, J. W., & Ramstad, P. M. (2005). Talentship, talent segmentation, and sustainability: A new HR decision science paradigm for a new strategy definition. Human Resource Management: Published in Cooperation with the School of Business Administration, The University of Michigan and in alliance with the Society of Human Resources Management, 44(2), 129-136.
Casarejos, F., Frota, M. N., & Gustavson, L. M. (2017). Higher education institutions: a strategy towards sustainability. International Journal of Sustainability in Higher Education.
Egels-Zandén, N., & Rosén, M. (2015). Sustainable strategy formation at a Swedish industrial company: bridging the strategy-as-practice and sustainability gap. Journal of Cleaner Production, 96, 139-147.
Feng He, Yu Deng, Weina Li, Coronavirus Desease 2019: What We Know? Journal of Medical Virology, Vol. 95, Issue 7 (2020).
Juhanda, Fulka Ilmy Avicenna Ralinas, Faozen, Hadi Jatmiko, 2022. Recovery Strategies of Tourism Businesses in COVID-19 Pandemic in Indonesia, Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Volume 6Nomor 1, 2022:44-52.
Kristiana Yustisia, Pramono Rudy, Brian Reagan, 2021, Adaptation Strategy of Tourism Industry Stakeholders During the COVID-19 Pandemic: A Case Study in Indonesia, The Journal of Asian Finance, Economics and Business, Volume 8, Issue 4, Pages 213-223.
Longoni, A., Golini, R., & Cagliano, R. (2014). The role of new forms of work organization in developing sustainability strategies in operations. International Journal of Production Economics, 147, 147-160.
Mahmood, S. (2021). Instructional strategies for online teaching in COVID‐19 pandemic. Human behavior and emerging technologies, 3(1), 199-203.
Marien, M. (1994). Infoglut and competing problems: key barriers suggesting a new strategy for sustainability. Futures, 26(2), 246-256.
Muhammad Beni Kurniawan, (2021) Politik Hukum Pemerintah dalam Penanganan Pandemi Covid-19 Ditinjau dari Perspektif Hak Asasi Atas Kesehatan, Jurnal HAM, Vol. 12, No. 1
Pu, G., Qamruzzaman, M., Mehta, A. M., Naqvi, F. N., & Karim, S. (2021). Innovative finance, technological adaptation and SMEs sustainability: the mediating role of government support during COVID-19 pandemic. Sustainability, 13(16), 9218.
Purcell, W. M., & Lumbreras, J. (2021). Higher education and the COVID-19 pandemic: navigating disruption using the sustainable development goals. Discover Sustainability, 2(1), 1-16.
Purcell, W. M., Henriksen, H., & Spengler, J. D. (2019). Universities as the engine of transformational sustainability toward delivering the sustainable development goals: “Living labs” for sustainability. International Journal of Sustainability in Higher Education.
Perez-Encinas, A., Fernandez-de-Pinedo, N., Feijoo, C. G., & Rickmann, J. (2018, September). How to Build Entrepreneurial Knowledge for University Students? Approaches from a European Perspective. In European Conference on Innovation and Entrepreneurship (pp. 580-XVIII). Academic Conferences International Limited.
Sekretariat Presiden, Live: Siaran Pers PPKM, Jakarta, 27 Oktober 2021, diakses dari https://www.youtube.com/watch?v=JhGY24oZo3M, diakses pada 27 Oktober 2021.
Vagni, M., Maiorano, T., Giostra, V., & Pajardi, D. (2020). Hardiness and coping strategies as mediators of stress and secondary trauma in emergency workers during the COVID-19 pandemic. Sustainability, 12(18), 7561.
Werbach, A. (2011). Strategy for sustainability. Strategic Direction.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 International Journal of Indonesian Business Review
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
