The performance of house owned credit service product mix, loan interest decision and promotion mix strategy on state owned banks image and the impact on post puchase behaviour (Survey on state owned Banks in Jakarta)

Budi Permana Yusuf, Budi (2014) The performance of house owned credit service product mix, loan interest decision and promotion mix strategy on state owned banks image and the impact on post puchase behaviour (Survey on state owned Banks in Jakarta). Jurnal Manajemen Fakultas Ekonomi dan Bisnis, 1 (2). pp. 2-18. ISSN 2088-0499

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Abstract

Indonesia, the developing country with GNP more than US $ 1000 is an attractive market for credit service. Potential consumers for the company in the banking industry is big. In the developing countries, Company and people need many kinds of credit The demand will increase and it stimulate the influence of the role of credit service. Research results indicate that are i. the performance of house owned credit service mix strategy, the performance of loan interest decision strategy, the performance of promotion mix strategy influence on owned state banks image in DKI Jakarta. 2. The performance of owned credit service mix strategy, the performance of loan interest decision strategy, the performance of promotion mix strategy owned state banks image influence on post purchase behaviour in DKI Jakarta. 3. The owned state Banks Image influence on post purchase behaviour in DKI Jakarta.

Item Type: Article
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: admin repository uhamka
Date Deposited: 04 May 2017 07:55
Last Modified: 04 May 2017 07:55
URI: http://repository.uhamka.ac.id/id/eprint/223

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