Penetapan Harga Diskriminasi Cabe Rawit Merah di Pasar Induk Kramat Jati, Jakarta Timur

Ilham, MuhammaddanSyae Purrohman, Purnama (2015) Penetapan Harga Diskriminasi Cabe Rawit Merah di Pasar Induk Kramat Jati, Jakarta Timur. Jurnal Utilitas, 1 (2). pp. 145-156. ISSN 2442 – 224x

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Abstract

Research intended to investigate the implementation of discriminative price determination of cayenne pepper at Pasar Induk Kramat Jati, Jakarta Timur. The research used field research approach with qualitative descriptive method. The subjects of the research were the head and staff of Information Section of PD Pasar Jaya Pasar Induk Kramat Jati. Data collected by participated observation, interviews, and document analysis. The results of the research showed that discriminative price determination conducted by various ways as consumers’ segmented price determination; product shape price determination; brand image price determination; chanelling price determination, and time based price determination. The main idea for discrimantive price determination was to manage the supply chain distribution of products to differentiated consuments, to stabilisize the price at Jakarta and its surround cities and to keep it profitable for the traders.

Item Type: Article
Subjects: Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Ekonomi
Divisions: Fakultas Keguruan & Ilmu Pendidikan
Depositing User: Purnama Syaepurohman
Date Deposited: 11 Aug 2020 15:30
Last Modified: 11 Aug 2020 15:30
URI: http://repository.uhamka.ac.id/id/eprint/1448

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